Local Heroes: Treasure Valley’s Veteran-Owned Businesses

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Jan 7

The Treasure Valley is home to many veteran-owned businesses that bring a unique blend of dedication, resilience, and community spirit to the local economy. From coffee shops and restaurants to service providers and retail stores, these businesses reflect the hard work and commitment of those who have served our country. Many of these businesses give back to the community through charitable efforts and support for fellow veterans, making your patronage even more impactful.

Bear Island Brewing

Business: Brewery
Location: 1620 N Liberty St, Boise, ID 83704

Bear Island Brewing reflects a deep commitment to service and community. Operating from the historic Old Firehouse #6, this unique brewery crafts a variety of balanced beers, often featuring local ingredients like Idaho® potatoes and lavender. Their inviting taproom offers a warm and friendly space for patrons to enjoy these distinctive creations. The name "Bear Island" adds a personal touch, inspired by a cherished family story from Cascade, Idaho

CrossFit Fireside

Business: CrossFit Gym, Private Lessons, Nutrition
Location: 490 E Schiller Ln #100, Meridian, ID 83646

At CrossFit Fireside, fitness isn’t just a workout—it’s a life-changing experience. They offer diverse programs, including fully coached group classes, personal training, and sessions for kids and teens. Each class includes warm-ups, mobility work, strength training, and a Workout of the Day (WOD), eliminating the guesswork from your fitness routine. Known for its clean, spacious facility and flexible class times, CrossFit Fireside helps both beginners and seasoned athletes achieve their fitness goals in a positive and engaging environment.

Olive and Vyne

Business: Restaurant, Store, Wine Tasting Room
Location: 600 S Rivershore Ln Ste 140, Eagle, ID 83616

Olive and Vyne is a family-owned boutique in Eagle, Idaho, specializing in premium Extra Virgin Olive Oils and Modena Balsamic Vinegars. Their mission is to bring the joy of Mediterranean flavors to everyday meals with high-quality, pure products. In addition to olive oils and vinegars, they offer gourmet items such as pastas, spices, and locally made pantry staples, along with curated gift sets for various occasions. Known for their friendly and knowledgeable staff, Olive and Vyne provides expert assistance and recipe ideas, making it a perfect destination for culinary enthusiasts and unique gifts.

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Labyrinth Escape Rooms

Business: Escape Rooms, Team Games, Party Reservations
Locations: 168 N 9th St Ste 250, Boise, ID 83702 & 1213 1/2 1st St S, Nampa, ID 83651

Labyrinth Escape Games offers immersive escape room experiences for all ages. With themed rooms like "Gold Rush," "Mutiny," "Tomb of the Pharaohs," and "Van Helsing: Monster Hunter," participants are challenged with puzzles and riddles for a fun and engaging adventure. In addition to their Boise location, they also have a venue in Nampa. Labyrinth Escape Games provides team-building activities, making it a great option for corporate events and group outings.

PROOF Craft Kitchen

At **PROOF**, indulge in delicious Mac and Cheese made with slow-roasted chicken, bacon, and a rich, cheesy sauce, topped with green onions and crispy shoestring onions, all while enjoying the cozy ambiance by the fireside.

Business: Restaurant, Patio Seating, Fireside Seating
Location: 9759 W State St Ste 105 Star, ID 83669

PROOF is a locally owned restaurant and bar. Known for its upscale, locally sourced menu, PROOF offers a variety of dishes, including stone-baked pizzas, signature entrées, fresh salads, and shared plates, along with a wide selection of appetizers. The drink menu features handcrafted cocktails, craft beers, world-class wines, and zero-proof options. The restaurant provides a cozy and inviting atmosphere with both indoor and outdoor seating, including a fireside area perfect for relaxing.

Boise Mattress

Business: Mattress Store
Location: 7550 W Fairview Ave, Boise, ID 83704

Boise Mattress is a locally owned mattress store that offers a diverse range of sleep solutions. Renowned for their personalized service, they cater to different preferences and budgets with an extensive selection of mattresses. Whether you're in search of a traditional mattress or specialty sleep accessories, Boise Mattress has something for everyone. With several local stores to choose from, you're sure to find the perfect fit for your sleep needs.

Zero Dark Thirty Coffee

Business: Coffee Shop, Apparel, Merchandise
Location: 2126 N Eagle Rd #110, Meridian, ID 83646

Zero Dark Thirty Coffee is a veteran-owned coffee company based in Meridian, Idaho, focused on supporting veterans and first responders. Established in 2020, their mission is to help veterans with PTSD by providing high-quality coffee and donating a portion of sales to related causes. They offer a variety of coffee blends and provide a subscription service with regular deliveries.

Fireside Pine

Business: Apparel Store
Location: 2126 N Eagle Rd #110, Meridian, ID 83646

Fireside Pine is a veteran-owned apparel company located in Meridian, Idaho, specializing in athleisure wear for both gym activities and casual lounging. Their product range includes hats, hoodies, t-shirts, leggings, and joggers, all made from quality materials. A portion of their proceeds goes to veteran nonprofits, reflecting their commitment to supporting veterans and their families.

Idaho Prep Co.

Business: Beef Jerky, Pet Treats
Location: Online

Idaho Prep Co. is a family-owned company based in the Treasure Valley, Idaho, specializing in handcrafted beef jerky made from all-natural beef sourced locally. They offer a variety of flavors, all hand-cut, seasoned, and smoked to perfection. Idaho Prep Co. is committed to supporting the armed forces, offering free shipping to U.S. military bases worldwide. In addition to online sales, they participate in local markets like the Meridian Main Street Market. For more information and ordering, visit their website at idahoprepco.com.

Miracle Tire and Total Car Care

Business: Tire and Auto Shop
Location: 1442 S Orchard St, Boise, ID 83705

Miracle Tire & Total Car Care offers a wide range of automotive services, including tire installation, auto repair, mufflers and exhaust services, tune-ups, and wheel alignments. As part of the Goodyear Tire & Service Network, they provide quality service with a focus on customer satisfaction. Known for their friendly and professional staff, they aim to make every customer feel like family. Miracle Tire is praised for its efficient service and skilled mechanics.